Innovation Through Research
INSITUM is a leading innovation consultancy. We help organizations ideate, envision, and define solutions such as: services, products, brands, and experiences that have a positive impact on society.
For over a decade INSITUM has been working with leading organizations across the world on key innovation challenges. Our innovation approach is centered on understanding and co-creating with the people who use, buy, distribute, sell, influence or interact with your offering.

Our geographic and cultural diversity, with offices located in Chicago, Mexico City, Bogota, Lima, São Paulo and Buenos Aires, provides us with on-the-ground expertise to help organizations develop new products, services, brands and experiences based on a deep understanding of people.
Our Team.
Our multidisciplinary teams of 100+ professionals combine diverse backgrounds and unique skills, experience and know-how. In our daily practice, we collaborate by integrating expertise in research, strategy and human-centered design.
We roll up our sleeves and get to work. We generate results that matter, collaborating side-by-side our clients. We are fortunate to work with leading organizations across the world that rely on us for their biggest challenges.
We Develop Solutions
for Growth
We work with global companies, startups and the public sector to develop new and improved products, services, brands and experiences based on a deep understanding of people. We also help organizations develop their own internal culture of innovation.
Creating impact in the world
At INSITUM we strive to create positive impact in the world by crafting solutions that are meaningful to people and that create sustainable value for organizations. Our work is the result of close collaboration and lasting relationships with our clients. Here are a few examples:
Boosting customer satisfaction with a new service model while envisioning new business opportunities for a B2B metals producer.
Insurance Company
Boosting the innovation culture in an insurance company
Reinforcing a category by creating new wireless landline concepts.
Acquiring a deep understanding of the education ecosystem in developing countries as a platform for the creation of new technological products for teachers, students, and parents.
Stay inspired!
At INSITUM we love to explore new territories and share our collective knowledge. This is what is happening across our offices and beyond:
Why INSITUM is one of the most innovative companies in Latam?
In this influential article on linkedin, Luis Arnal writes about some of the workplace features that makes INSITUM such a special place for all of us.

Luis Arnal gets interviewed live on TV at El Financiero Bloomberg
Click on the link to see our own President gets interviewed on live TV by Carlos Mota during his business news program--one of the most popular business programs in Mexico. We are glad he did not use analogies!

INSITUM recognized as one of Fast Company's Top 10 Most Innovative Companies in Latin America for 2015
Innovation consulting firm INSITUM has been named one of the Top 10 Most Innovative Companies In Latin America in 2015 according to Fast Company magazine. INSITUM is one of the leading innovation consulting firms in the world. It is being recognized for its role in helping organizations deliver results by merging design thinking with local consumer and business needs. For 12 years, the consulting company has grown an impressive list of clients worldwide, including Google, AbbVie, Allstate, Bimbo, Itaú, Natura and hundreds of other leading corporations and startups. In the Americas, the company currently maintains seven offices stretching from Buenos Aires to Chicago. It recently launched a presence in Spain. Ric Edinberg, one of INSITUM’s founding partners, said, “Many organizations are aware that innovation is important, but they have trouble implementing a clear strategy. We often help them develop a more customer-centric approach. We believe innovation requires a unique set of skills and discipline that incorporates systemic thinking and integrates a variety of social sciences, design and business tools. We are proud that some of the best companies in the world put their trust in us to gather the right user insights, and, as a result, develop relevant products, services and brands that are more engaging and valuable to people.” Fast Company’s Most Innovative Companies issue (March 2015) is now available online at as well as in app form via iTunes, and on newsstands beginning February 17. Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, ethical economics, leadership, and design. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, one of the U.S.’s leading media companies. INSITUM is one of the leading innovation consulting companies worldwide and the only one mainly focused on emerging markets. We help large organizations become more user-centered in order to improve their products, services, brands and experiences. By combining design, social science and business, we are able to work with big clients in a variety of sectors including technology, healthcare, financial services, consumer goods, BtoB, retail and telecommunications. INSITUM has more than 110 employees worldwide and offices in North America, Latin America and Europe. Media contacts: Leslie Tamez +525556168888

Paula Macedo and Verena Pessim talked about "Architecting Happiness" at World IA Day (World Information Architecture Day)
They reflected about the Flow Theory of Mihaly Csikszentmihalyi and Insights from Ethnographic Research with Spiritualists and Entrepreneurs on Happiness and Human Centered Services, discussing about how we can contribute to the genuine happiness of people through Information Architecture and Experience Design tools.

INSITUM invited to Lateinamerika-Tag 2014 (Latin America Day)
Luis Arnal was invited to Cologne, Germany to participate in a roundtable discussing Innovation developments in Latin American Organizations with more than 400 business people doing business between Germany and Latin America.

INSITUM at Service Design Global Conference
Yoel Lenti and Luis Arnal present at the Service Design Network conference in Stockholm, Sweden (Oct 7-8, 2014). Sharing service design best practices to create better experiences and increasing the quality of life.

Foro Forbes Disruption discussion
October 2014
Dare to envision the future?
At INSITUM, we continually seek enthusiastic and creative people to be part of our team. Are you an idealistic, pragmatic and bold thinker who wants to contribute to projects that matter? If so, we want to hear from you.
Open Positions
Get in touch!
We would love to hear from you.
USA 930 Pitner Ave Unit 12
Evanston, IL 60202
+1 (847) 864.1455
Mexico Colima #388
Col. Roma Norte, CP 06700
Distrito Federal
+52 (55) 5616.8888
Colombia Calle 61 #3B-05
Chapinero Alto
+57 (1) 300.2000
Peru Plazuela San Francisco 214, Barranco
+51 247 4184
Brazil Rua Capote Valente, 178
Pinheiros Cep: 05409 000
São Paulo
+55 (11) 2507.9102
+55 (11) 2507.9115
Argentina Ravignani 1740
Buenos Aires
+54 (11) 4773.8842
Europe c/ Badajoz 88
08005, Poble Nou
+34 711 701 065