Innovation Through Research
INSITUM is a leading innovation consultancy. We help organizations ideate, envision, and define solutions such as: services, products, brands, and experiences that have a positive impact on society.
For over a decade INSITUM has been working with leading organizations across the world on key innovation challenges. Our innovation approach is centered on understanding and co-creating with the people who use, buy, distribute, sell, influence or interact with your offering.

Our geographic and cultural diversity, with offices located in Chicago, Mexico City, Bogota, Lima, São Paulo and Buenos Aires, provides us with on-the-ground expertise to help organizations develop new products, services, brands and experiences based on a deep understanding of people.
Our Team.
Our multidisciplinary teams of 100+ professionals combine diverse backgrounds and unique skills, experience and know-how. In our daily practice, we collaborate by integrating expertise in research, strategy and human-centered design.
Clients
We roll up our sleeves and get to work. We generate results that matter, collaborating side-by-side our clients. We are fortunate to work with leading organizations across the world that rely on us for their biggest challenges.
We Develop Solutions
for Growth
We work with global companies, startups and the public sector to develop new and improved products, services, brands and experiences based on a deep understanding of people. We also help organizations develop their own internal culture of innovation.
Ethnography & Insights Development
Strategic Segmentation
Ad-hoc Research
Concept Development
Product Design
Design Language
User Experience Design (UX)
Information Architecture
Multi-Platform Usability Research
Brand Experience
Brand Positioning
Brand Design
Customer Experience
Business Model Innovation
Process Innovation
Innovation Strategy & Pipeline
Innovation Capabilities
Innovation Process & Methodology
Creating impact in the world
At INSITUM we strive to create positive impact in the world by crafting solutions that are meaningful to people and that create sustainable value for organizations. Our work is the result of close collaboration and lasting relationships with our clients. Here are a few examples:
Intel
Adquiriendo una comprensión profunda del ecosistema educativo en países en desarrollo como plataforma para la creación de nuevos productos tecnológicos para maestros, alumnos y padres de familia.
Stay inspired!
At INSITUM we love to explore new territories and share our collective knowledge. This is what is happening across our offices and beyond:
News
INSITUM ON TV EL FINANCIERO - BLOOMBERG
Carlos Mota, the leading business journalist in Mexico interviewed Luis Arnal on his TV program. See the full interview.
Link

LEADING PATIENT-CENTRIC TRANSFORMATION
The five principles to become a patient-centric organization: Observation, Empathy, Mindfulness, Engagement, Passion. INSITUM gives the keynote presentation at the regional concress for a major pharmaceutical company.
Link

CREATIVITY IS NOT ENOUGH
"There is one thing more dangerous than an uncreative person, someone excessively creative" Here is INSITUM article on Forbes Magazine (In Spanish)
Link

Events
"DESIGNING A BETTER FUTURE: A Participatory Platform for Exchange"
Ric Edinberg spoke on a panel on February 15th 2014 at CAA's Annual Conference.
Link

INSIGHT INNOVATION EXCHANGE
Luis Arnal will be speaker at the Insight Innovation Exchange in Santiago, Chile on April 8-9 2014.
Link

CREATIVITY IN ORGS: Infrastructures of Creativity
Ric Edinberg will be speaker at Infrastructures of Creativity A Conference on Institutions and Innovation in the 18th and 21st Centuries April 10th and 11th, 2014 at the Illinois Institute of Technology
Link

Vimeo
Design Thinking for Marketing (Lima)
December 2013
Instagram
Dare to envision the future?
At INSITUM, we continually seek enthusiastic and creative people to be part of our team. Are you an idealistic, pragmatic and bold thinker who wants to contribute to projects that matter? If so, we want to hear from you.
Open Positions
Position
Description
Location
Get in touch!
We would love to hear from you.
USA 930 Pitner Ave Unit 12
Evanston, IL 60202
+1 (847) 864.1455
usa@insitum.com
Mexico Colima #388
Col. Roma Norte, CP 06700
Distrito Federal
+52 (55) 5616.8888
mexico@insitum.com
Colombia Calle 61 #3B-05
Chapinero Alto
Bogotá
+57 (1) 300.2000
colombia@insitum.com
Peru Plazuela San Francisco 214, Barranco
Lima
+51 247 4184
peru@insitum.com
Brazil Rua Capote Valente, 178
Pinheiros Cep: 05409 000
São Paulo
+55 (11) 2507.9102
+55 (11) 2507.9115
brazil@insitum.com
Argentina Ravignani 1740
C1414CPP
Buenos Aires
+54 (11) 4773.8842
argentina@insitum.com