A few of the insights revealed from the study on the green tendencies in Mexico carried out by insitum and the advertisement agency Ogilvy, as well as highlights from the launching event, were presented in the Reforma supplement Vida Sustentable. What being green really means, how to tailor communication with green consumers, and when a company can really say to have green marketing, are some of the issues discussed in the article.

Reforma- Vida sustentable