User Experience Manager at Microsoft, Andy Cargile visited our offices in Mexico City and shared with our team the process his group follows to integrate business, design and research to deliver innovative and relevant hardware products to users. Always passionate about the user experience, Cargile thrives on helping create products that solve meaningful needs and make a difference in people’s lives.
In/situm director, Luis Arnal, has been invited as guest speaker at this year’s Design Research Conference, organized by the Institute of Design, Illinois Institute of Technology in Chicago. The Conference will take place at the Museum of Contemporary Art in Chicago from September 19-20. Don’t miss it.
More info at: Design Research Conference
Professor at the School of Design in the Hong Kong Polytechnic University and author of Toothpicks and Logos: Design in Everyday Life, among other titles, John Heskett recently visited our offices in Mexico to talk about design and the creation of value. Transforming the conventional view of design, he suggested that design creates sources of wealth, as a way of serving needs and giving meaning to life. He added that designers should be seen as enablers rather than form givers. Heskett has the wise and contagious conviction that design has the capacity to transform business by substantially enhancing effectiveness and profitability.
Interviewed in March for Mexican business magazine Entrepreneur, Luis Arnal recommends keeping eyes wide open at all times, since everybody is a potential client. Identifying true client needs and implementing real solutions to solve their problems is a simple but very effective suggestion for attracting more clients.
Mexican daily Reforma published on March a special edition on new businesses. The article Renovate or Die, the Same Old Challenge, offers a vision of the situation and challenges faced by new companies in Mexico. Luis Arnal and Roberto Holguín talk about their experience as pioneers in the innovation world in Mexico when they founded in/situm five years ago.
Luis Arnal was interviewed in February by Research World, ESOMAR’s monthly publication. He talks about how he got into the fascinating world of research and about his passion for understanding people and envisioning innovations for them. Meeting new people and drinking a good cup of espresso from one of the Italian coffee makers from his large collection, are his main sources of inspiration and energy.
Luis Arnal has been named Member of the Program Committee of Esomar Innovate. This year´s conference will focus on defining innovation from the heart of the matter, from the perspective of research as a driver of innovation for client companies as well as innovative developments in the market research industry. It will take place in Copenhagen from July 16 through 18.
Insitum decided to investigate the existence of Santa Claus and these are some of our findings…
José Tapia is one of the several design experts interviewed for the book “Concept Design”, published by FORA, the Danish Authority for Enterprise and Construction’s Division for Research and Analysis. The book’s goal is to provide a global picture of concept design.
is the subject of the presentation given by Luis Arnal at the ESOMAR Conference last November in Paris.
Click here to see the presentation (pdf. format)
To see the paper “The Sound of Ethnography: Disseminating Ethnographic Research Inside Organizations” by Luis Arnal and Roberto Holguín presented last October at the 3rd annual Ethnographic Praxis in Industry Conference in Colorado, download here (PDF format)
On November, Luis Arnal will present a paper at this year’s Qualitative Conference organized by the World Association of Research Professionals (ESOMAR) in Paris. Click here to see the abstract.
Luis Arnal and Roberto Holguín present their paper entitled “The Sound of Ethnography: Disseminating Ethnographic Research Inside Organizations” at the 3rd annual Ethnographic Praxis in Industry Conference (EPIC) in Keystone, CO. See the full program here.
in/situm Luis Arnal interviewed in UXpod (User Experience Podcast). Listen to the interview here (mp3 format).
“Market research is useful, but there is a lot of room for improvement” says in/situm partner Luis Arnal interviewed by Research World Magazine. Take a look at the full article “In the client’s shoes” here (PDF version).
Insitum’s Seth Paxton’s blog among the 10 highest rank blogs in Mexico.
Several members of the in/situm team will lead a three day workshop on “business innovation for design” organized by the CEAD (Centro de Estudios Avanzados de Diseño) in Mexico City Franz Mayer museum on August 9-11.
Mauricio Guadarrama (inquirer) and Priscila Otero (innovator) will present a paper entitled “IMPACT OF SOCIAL TRANSITIONS IN THE CONSUMER BEHAVIOR” at this year´s Ethnographic Praxis in Industry Conference (EPIC) this coming September 2006. More on EPIC.
Roberto Holguin has been invited to the Nova Scotia College of Art and Design in Halifax, Canada to help the school give shape to a new Master in Design program around the concept of Useful, usable and desirable.
If 90% of all new products fail, then someone must be doing something wrong. in/situm presentation in Esomar Innovate 2006 congress raised a few eyebrows and created an interesting debate in the market research culture. We showed a glimpse of the future of research and how it can become a crucial role in helping organizations become better innovators.
Request a copy of our presentation at esomarinnovate@insitum.com
