in/situm
leading innovation through researchTM
Expertise
We work with leading companies, satisfying different needs
Healthcare
Wellbeing comes first
Our main goal is to be your strategic partner in the key decisions that will put you ahead in the healthcare market.
For this we have a team of research specialists and field experts focused on conducting projects for the healthcare and pharmaceutical industry. We are your call if you aim to innovate through a deeper understanding of the experience around your products from the point of view of physicians, specialists, pharmacists, hospital administrators, nurses, caretakers, and specially the patients and their families.
We achieve this through:
- Qualitative research, ethnographic research and segmentation studies
- Identification of market opportunities for new products in launch and post-launch phases
- Research and innovation on specific topics (brand, advertising and communication research, efficiency or innovation studies for labels, instructions, manuals, packages, devices, etc.)
- Semiotic analysis of brands and nomenclature
Research
We delve into the minds of customers
Our multidisciplinary team studies people closely: what they do, what they think, what they use and how they feel.
Through a rigorous approach we uncover the behaviors, desires and thoughts of consumers in their real context.
We document, analyze and interpret users’ information in order to obtain real and applicable insights.
We achieve this through:
- Qualitative and ethnographic research and interpretation
- Semiotic analysis of messages, brands and products
- Consumer trend research
- User evaluations and assessment of products, brands & services
- Segmentation and in-depth studies
- Organizational culture studies
- US Hispanic understanding and research
- Usability evaluations
- Efficiency analysis
Innovation
Doing things differently and doing different things
Innovation is about improving existing products, services, processes, strategies and generating completely new ones.
Our team of innovation consultants and ideation experts helps companies throughout their innovation process: from envisioning opportunities to product design and implementation.
We believe that innovations deliver value for the end user and reward those companies who introduce them.
We achieve this through:
- Concept development and ideation
- Product planning and launch strategy
- Evaluation and definition of product and brand portfolios
- Assessment, design and implementation of innovation processes and tools
- Identification of strategic innovation opportunities
- Research and innovation workshops
- Change management focused on innovation
Interaction
Product interfaces, websites and software need to be useful and usable
With our team of interaction and usability experts, interface designers and information architects, we aim to help you assess and design intuitive, efficient, useful and more usable experiences.
We achieve this through:
- Interaction assessment and design of systems and interfaces
- Translation of offline processes and routines to online
- Usability evaluation of prototypes and components throughout the development process
- Heuristic analysis of interfaces
- Specification and design of interfaces based on needs
Training
We help you get the most out of your team
Our clients are often in need of building an innovation culture and strengthening the capabilities of their teams.
We have a team of professional trainers who apply programs focused on transferring knowledge and skill-building.
We achieve this through:
- Research and innovation training courses
- Design of ad hoc training programs
- Offsite workshops
- Topic specific seminars and conferences
