in/situm
leading innovation through researchTM
Healthcare » Case Studies
- Case Studies:
- Healthcare
- Research
- Innovation
- Intereaction
- Training
- Migrating to a new product
A brand and communications research company needed first hand information on the transition to a new medication to treat a certain type of leukemia in order to develop information materials before the launch.
In/situm carried out in-depth interviews with nurses participating in the clinical study of the medicine in Brazil. The medicine is still in a testing phase and these interviews will provide feedback to people for migrating easily to the medicine. We perceived that the dialogue between nurse and patient is extremely important for training the patient on the use of the medicine. We suggested the use of diaries where patients can write down their interaction with the medication. - Discovering the motivations behind choices
Our client, an international pharmaceutical company, needed to know the motivations that lead doctors to choose certain medicines for asthma and to receive feedback on two advertising messages for one of their products. In depth-interviews with general practitioners and specialist doctors were carried out in Mexico and Brazil in order to understand the tendencies for the prescription of these medications in both countries and to define what messages could be suitable for doctors in each country. In/situm identified a wider use of the client’s product versus the competition and a preference for messages about controlling illnesses over those that simply focus on the administration of the medicine.
- Cholesterol Management
A leading prescription medicine for cholesterol management was in search of a way to increase adherence to therapy and detected that communication materials were an area of opportunity for doing so.
In/situm conducted in-depth interviews and evaluation sessions with patients in order to understand their current experience and their current information needs. Using this as input, we redesigned and prototyped several leaflet / instructions mockups and performed usability studies (with experts and patients) in order to reach the ideal solution.
- Product design and evaluation
The goal for this project was to capture the allergic realities of people suffering chronic rhinitis by using an ethnographic approach.
We conducted interviews and group sessions with sufferers of intense allergic rhinitis about their attitudes and feelings around the disease. The research included the participant using and providing feedback of the proposed design to deliver the medicine, with comparisons to existing devices, spray quality, color, overall perception, etc.
The results of the study informed communication strategies as well as suggestions to the refinement of the spray delivery device.
