in/situm
leading innovation through researchTM
Innovation » Case Studies
- Case Studies:
- Healthcare
- Research
- Innovation
- Intereaction
- Training
- Technology for Education
A large telecommunications company needed to develop education concepts based on previous research to serve as inspiration for final products aimed for public education in developing countries.
Insitum proposed to conduct extensive research on alternative forms of education and generate analogies that could lead to technological concepts to improve public education. We conducted observations in schools with different pedagogic methods as well as interviews with teachers.
We generated technology concepts based on the most valuable pedagogical practices such as reducing the number of students per class, immersion, field knowledge and learning through experience. These concepts served as inspiration for our client to outline its design criteria in educational matters for developing countries. - Understanding Hispanic small-business owners
An insurance company wanted to have a deeper understanding of Hispanic small-businesses in order to offer them more suitable products. In/situm proposed to engage the small-business owners, who were mostly Mexican and from Central America, to get a closer and better understanding of their needs, challenges and values.
Interviews with the owners were carried out in LA and Chicago, as well as participative design sessions to help them build an appropriate solution for their needs.
The goal was to unveil the emotions and problems small-business owners face as well as finding the solution, so our client could design a product and a strategy for this market sector.
Based on the findings, we also conducted a workshop for transmitting the information to the client’s team. Together we designed possible and feasible ideas with the knowledge gathered from the project.
- Understand, design and evaluate Brand Experiences
Our client wanted to decipher what a Brand Experience meant and create a tool which would help its marketing teams evaluate their investment, the effectiveness and the solutions around BE for their brands.
We carried out in-depth interviews, shadowings, expert interviews and observations in order to understand the segment experiential needs and to obtain the elements and characteristics which make up the ideal brand experience. As a result we developed a tool/checklist to help them design new BE´s and evaluate the effectiveness of existing ones. The tool and findings are in the process of a department-wide implementation.
