in/situm
leading innovation through researchTM
Interaction » Case Studies
- Case Studies:
- Healthcare
- Research
- Innovation
- Intereaction
- Training
- Intranet as a sales tool
The company, a large telecommunication firm, needed to evaluate the experience in the use of its massive market intranet site as a sales tool, by having a deeper understanding of its real needs, difficulties and opportunities. We understood the activities and processes of their stores and also analyzed the information systems (formal and informal) that support their staff throughout the different processes.
In/situm carried out a 6 week research in Mexico City, on the way the intranet helps the staff of their stores to close on more sales. We used different techniques and methodologies (heuristic evaluation, in-depth interviews and usability evaluation sessions).
We proposed a new structure for the intranet, based on the users’ needs. We also designed a single format in two levels of information: one directed to the client and that allows reducing material POP costs in stores. The second level would focus on completing the sales process of the in store staff. With the information obtained, we identified three areas of improvement: product information, administrative processes and internal communication, in order to develop a more functional and useful intranet.
- Improving the experience of listening to digital music
Our client, a large telecommunication company needed relevant information to develop a user-centered multimedia portal.The goal was to evaluate the Beon powered by Rhapsody application through its identity, concept and application in order to provide the company with information that would help the development of a more appropriate, efficient and useful multimedia portal based on the needs and characteristics of the users.
In/situm did an eight-week research in Mexico City, finding out the needs and types of portal users, applying different techniques and methodologies. We identified two types of profiles, alternative and trendy, as well as their needs, barriers and motivations for use. We also identified and created the criteria to define a good name. Based on the information obtained, the company will start a new way of structuring its work team to design their multimedia portal, which will include internal and external area for its planning, design and implementation.
