in/situm
leading innovation through researchTM
Research » Case Studies
- Case Studies:
- Healthcare
- Research
- Innovation
- Intereaction
- Training
- Redefining brand portfolios
Our client, a beverage producer, needed to re-organize its brands.
In/situm studied different brands and product categories in several
Caribbean countries.
We carried out design sessions, in-depth interviews and observation at points-of-sale to understand the product from the users’ perspective. We detected inconsistencies and badly positioned products.
Based on the findings, we redesigned the portfolio, the strategy, and the innovation opportunities by brand for the next three years. - Product innovation and marketing strategies
Our client, a technology company in the process of marketing its own line of products, has detected an untapped opportunity in the base of the pyramid: the education business.
80% of the population without access to technology is proving to be a huge opportunity reserved for those who understand this market and are willing to envision novel strategies based on in-depth research.We have an ongoing interest in researching the needs and meanings around education in Latin America from different points of view (i.e. parents, administrators, kids) and translating these insights into innovative technology concepts and marketing strategies.
