Mexican weekly El Semanario published a story that analyzes the bottom of the pyramid. This is a very important yet neglected segment in terms of consumption, with little information available on their purchasing habits. “There is no precedent like this and nobody is measuring them,” explains insitum COO Roberto Holguín.

Understanding the Bottom of the Pyramid

How is being a restaurant waiter analogous to the insights department of an organization? “It’s what goes on behind the scenes what counts”, explains Luis Arnal in an article published by Research World, the Esomar magazine. Luis explains how the future of research depends on a new way of thinking that involves going beyond customer knowledge, vision, emotion and divergent thinking.

Behind the scenes

Interviewed for Mexican business magazine Entrepreneur in March, Luis Arnal recommends keeping eyes wide open at all times, since everybody is a potential client. Identifying true client needs and implementing real solutions to solve their problems is a simple but very effective suggestion for attracting more clients.

Insitum Entrepreneur

Mexican daily Reforma published a special edition on new businesses. The article offers a vision of the situation and challenges faced by new companies in Mexico. The key to overcome most of these challenges lies in innovation. Luis Arnal and Roberto Holguín, talk about their experience as pioneers in the innovation world in Mexico when they founded in/situm five years ago.

Renovate_or_die

Luis Arnal was interviewed by Research World, ESOMAR’s monthly publication. He talks about how he got into the fascinating world of research and about his passion for understanding people and envisioning innovations for them. Meeting new people and drinking a good cup of espresso from one of the Italian coffee makers from his large collection, are his main sources of inspiration and energy.

Research World