Some insights and general principles to consider when designing for the Base of the Pyramid (BOP) are included in this article by Roberto Holguín, for UX User Experience Magazine. “In countries like mine there are numerous opportunities. We are just beginning to develop an understanding of this group of people, and we are just beginning to consider the base of the pyramid as a viable business segment”, he explains.

Living Near the Base of the Pyramid

A few of the insights revealed from the study on the green tendencies in Mexico carried out by insitum and the advertisement agency Ogilvy, as well as highlights from the launching event, were presented in the Reforma supplement Vida Sustentable. What being green really means, how to tailor communication with green consumers, and when a company can really say to have green marketing, are some of the issues discussed in the article.

Reforma- Vida sustentable

Former assistant managing editor for Business Week and Professor of Innovation and Design at Parsons New School of Design, Bruce Nussbaum wrote on how China, India, Mexico, and Brazil are embracing design thinking and mentioned insitum as one of the founders and major players in Latin America.

Read at:
www.fastcodesign.com

Part of the team at insitumMX had a conversation with Entrepreneur magazine about some of the key points the company has followed to attain success. “Our collaborative and multidisciplinary team is the raw material and blood of the company. It is the origin of the talent, the added value that makes us different”, explained Roberto Holguín, COO.

Entrepreneur

Mexican design magazine a! diseño published a story on the evolution of insitum. The article chronicles the growth of insitum and explains the results that can be attained through the application of strategic design and innovation.

a! Diseño