Generating concepts and packages for soaps and body oils from the needs of consumers

Background
An important international beauty and body care products company sought our help for the creation of their 2012 and 2013 line of soaps and body oils.

Objective
Generate, together with the client, new concepts for their body care line, based on a thorough understanding of the habits and purchase drivers of users.

Approach
We employed different qualitative techniques to obtain insights from consumers as well as from sales representatives of the brand in Sao Paulo.
We also carried out triads with users and non-users of the products for the validation and refinement of the products and packages.

Results
Aside from the basic and premium concept portfolio, we also worked on the launch and positioning strategy of the products.