Our services
What can we do for you?
We work with leading global companies satisfying different needs in industries such as: telecommunications, consumer goods, retail, health & personal care, pharmaceutical, leisure & entertainment, media & broadcasting, high technology, automotive & transportation, education, food & beverage, financial services, construction, government, Internet, and industrial goods & equipment.
Healthcare
Qualitative Strategic Research
* Qualitative communication and concept evaluation
* Exploratory studies on complex subjects and detection of trends
* Ethnographic and anthropologic studies
Research on channels of purchase and distribution
* Shopper studies
* Sales force service studies
Market Segmentation
* General market segmentation
* In-depth segmentation (Bring to life)
* Quantitative segment validation
Strategic Innovation
* Strategy, ideation and innovation workshops with users or clients
* Ideation, co-creation and concept/product/service/process development
* Innovation Strategy
* Identification of innovation opportunities
* Innovation planning and portafolio/product plataform evaluation
Service Design
* User experience evaluation (breakdowns in the process/service)
* Service and solution development
* Operation and service diagnostic (Blueprinting)
Usability
* Efficiency and usability analysis for communication products (websites, manuals, brochures, packaging)
* Service and solution development
* Operation and service diagnostic (Blueprinting)
Branding
* Semiotic analysis of messages, brands and categories
* Brand building (positioning, redefinition, image)
Branding
Brand Diagnostic
* Brand positioning evaluation (in/out)
* Semiotic analysis of messages, brands and categories
* Point of contact evaluation and development (POP, brand experiences, media)
* Packaging and communication evaluation
* Trend research and competitive analysis
* Customer journey
Brand Development and Strategy
* Development of new brands
* Brand architecture and positioning (in/out)
* Character, naming, image and brand communication guide development
* Corporate identity design, packaging, interactive products
Brand Implementation
* Internal: Brand engagement,training
* External: Packaging, Web, characters, naming, brand and corporate identity
Research
Strategic Qualitative Research
* Qualitative concept and communication evaluation
* Ad hoc research and insight generation
* Exploratory studies of complex subjects and identification of trends
* Ethnographic and anthropologic studies
* Semiotic analysis of messages, brands and categories
Point of Sale and Distribution Research
* Shopper studies
* Purchase behavior
* Sales force service studies
* Customer and product journey
Market Segmentation
* Consumer market segmentation
* Purchase channel
* Bring to life
* Quantitative segment validation
Design Research and Product and Service Evaluation
* Product evaluation
* Communication and messaging efficency levels
* Design language analysis
* Ergonomic product and message analysis
Innovation
Co-creation of New Products/Brands
* Development of new concepts and solutions
* Co-creation and ideation sessions with users or clients
* Co-creation and development of concepts/brands/products
Service Design
* Identification of areas of improvement and opportunities
* User experience evaluation (breakdowns in the process/service)
* Service and solution development
* Operation and service mapping (blueprinting)
Innovation Strategy
* Identification of innovation opportunities
* Corporate innovation strategy definition
* Innovation planning and portafolio/product plataform evaluation
Organizational Innovation
* Organizational innovation diagnostic
* Analysis, design and implementation of innovation processes
* Design of corporate innovation tools (360 degrees)
Interaction
Usability Engineering
* User testing and usability analysis
* Prototype development and testing
* Navigation mapping and evaluation
* Competitive and benchmark analysis
* Metrics for interface and message efficiency levels
Information Visualization
* Infographies and visualization of complex systems
* Startegic visualization workshops
* Process and experience mapping
* Information architecture
User Experience Design
* Interface design
* Experience design
* Personae and scenario definition
* Manual design
* Prototype design
Interactive Product Strategy
* Strategic definition and growth planning of interactive systems
Application Development
* System design or adhoc tools and knowledge management
* Rapid prototyping of software and hardware