We delve into the minds of customers.
- Strategic Qualitative Research
- Qualitative concept and communication evaluation
- Ad hoc research and insight generation
- Exploratory studies of complex subjects and trends
- Ethnographic studies
- Semiotic analysis of messages and brands
- Point of Sale and Distribution Research
- Shopper studies
- Purchase behavior
- Sales force service studies
- Customer journey
- Market Segmentation
- Consumer market segmentation
- Purchase channel
- Quantitative segment validation
- Design Research and Product and Service Evaluation
- Product evaluation
- Communication and messaging efficiency levels
- Cohesive design language development
- Communication strategy
Doing things differently and doing different things.
- Co-creation of New Products/Brands
- Development of new concepts and solutions
- Co-creation and ideation sessions with users or clients
- Development of Concepts / Brands / Products
- Service Design
- Identification of areas of improvement and opportunities
- User experience evaluation
- Service and solution development
- Operation and service mapping (blueprinting)
- Innovation Strategy
- Identification of innovation opportunities
- Corporate innovation and strategy definition
- Innovation planning and portafolio/product plataform evaluation
- Point of Sale and Distribution Research
- Organizational innovation diagnostics
- Analysis, design and implementation of innovation processes
- Design of corporate innovation tools (360º)
Focusing on what really matters.
- Qualitative Strategic Research
- Qualitative communication and concept evaluation
- Exploratory studies on complex subjects and trends
- Ethnographic and anthropologic studies
- Research on purchase and distribution channels
- Patient path studies
- Sales force service studies
- Market Segmentation
- General market segmentation
- In-depth segmentations
- Quantitative segment validation
- Strategic Innovation
- Strategy, ideation and innovation workshops with users or clients
- Ideation, co-creation and concept/product/service/process development
- Innovation strategy
- Identification of innovation opportunities
- Innovation planning and portfolio/product platform evaluation
- Service Design
- User experience evaluation
- Service and solution development
- Operation and service diagnostics (blueprinting)
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Usability
- Efficiency and usability analysis for communication products (websites, manuals, brochures, packaging)
- Service and solution development
- Operation and service diagnostics (blueprinting)
- Branding
- Semiotic analysis of messages, brands and categories
- Brand building (positioning, redefinition, image)
Making usage easier through experience.
- Usability Engineering
- User testing and usability analysis
- Prototype development and testing
- Navigation mapping and evaluation
- Competitive and benchmark analysis
- Metrics for interface and message efficiency levels
- Information Visualization
- Infographies and visualization of complex systems
- Strategic visualization workshops
- Process and experience mapping
- Information architecture
- User Experience Design
- Interface design
- Experience design
- Personae and scenario definition
- Instructional design
- Prototype testing and requirements definition
- Interactive Product Strategy
- Strategic definition and growth planning for enterprise level interactive systems
- Application Development
- System design or adhoc tools and knowledge management
- Rapid prototyping for software and hardware
Communication a brand's personality.
- Brand Diagnostics
- Brand positioning evaluation
- Semiotic analysis of messages, brands and categories
- Point of contact evaluation and development (POP, brand experiences, media survey)
- Packaging and communication evaluation
- Trend research and competitive analysis
- Customer journey
- Touchpoint evaluation
- Brand Development and Strategy
- Development of new brands
- Brand architecture and positioning
- Character, naming, image and brand communication guide development
- Corporate identity design, packaging, interactive products
- Brand Implementation
- Internal: Brand engagement, training
- External: Packaging, Web, characters, naming, brand and corporate identity